Notes on design, creative practice, and the things I find interesting.
Every element you add to a design is a decision that costs the viewer attention. The best work I've done starts with asking what can be removed, not what can be added.
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Every element you add costs the viewer attention. The best work starts with asking what can be removed, not added.
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Font choices communicate before a single word is read. Here's what I've learned about building credibility through type.
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Grids are invisible by design. When they're working, you don't see them — you feel the calm they create.
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Most dark modes are just inverted light modes. Here's how to design a dark theme that feels native — not patched on.
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Motion design is brand design in time. The principles that make a logo work also make an animation feel right.
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